When you own your own business, running your company is your main concern.  Without work you cease to exist.  Although you might be able to answer your own phones, sweep your own office or make your own business flyer, performing these tasks might not be the wisest choice. 


Staying focused on your strengths and expertise is paramount to growing a thriving business.  That’s why hiring an expert to handle your printing, writing, image development or event planning makes good business sense.  My business can do any one of these tasks or create a complete marketing plan for your company.


As a public relations professional, my ability to understand your business and showcase its strengths to your customers, gives your business a competitive edge.  Whether your company is service based, solutions oriented or product driven, your image and business goals are my first priority.


Have you been thinking this: “I want to reduce spending, because the economy is in a recession.  We can’t afford these services.”  Consider the McGraw-Hill study found that firms that cut advertising during the 1981-1982 recession increased sales by 19 percent, while firms that increased spending, increased sales by 275 percent.


This is the time to have a finely-tuned plan for reaching your customers.  If your competitors are reducing their visibility, you should be increasing yours. 


Your success is my business. 


 

Your Success is My Business

Photos by  Kathy Spoto on the  Island of Sicily on the Ionian Sea.










Philosophy

I’m a “big picture” person.  The challenge of taking all of the pieces, sorting them, and forming a cohesive picture intrigues me. 


Basics

  1. -Know your business.

  2. -Identify your customers, understand what motivates them, and develop a message that speaks them.

  3. -Evaluate your results.

  4. -Stay true to your beliefs and keep a positive attitude.


Skills

  1. -Writing and Proofreading

  2. -Layout and Design

  3. -Small Business Branding

  4. -Event Planning

  5. -Large Format Printing

  6. -iWeb Site Design


Experience

  1. -Public Relations Director, American Heart Association Washington State

  2. -Communications Specialist, American Cancer Society Seattle, Washington

  3. -Book Fair Coordinator, Scholastic & Union Hill School; managing two events annually for 800 students; $15,000 sales

  4. -Cross Country Meet Coordinator,                     Union Hill School involving 12 schools; 500 participants, spectators and volunteers


Contact

530-575-1317 cell

kathy@kathyspoto.com


Education

B.A. Mills College

Communications & Fine Art